Cut
The cut is the heart of a diamond’s beauty — it has the greatest impact on how light dances across the stone, giving it its mesemerising sparkle. A well-cut diamond reveals brilliance and fire, making it unforgettable.
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Diamonds, Evolved. For those who know better.
True luxury is where beauty meets intention. Lab-grown diamonds are all the beauty, minus the baggage. Identical in brilliance, but gentler on the Earth, they’re the elegant evolution of fine jewellery— sensual, sustainable, and smart by design.
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Created by the GIA in the 1940s, these timeless standards guide you in choosing not just any diamond, but one that reflects your standards, embodies your style, and lasts through your legacy.
The cut is the heart of a diamond’s beauty — it has the greatest impact on how light dances across the stone, giving it its mesemerising sparkle. A well-cut diamond reveals brilliance and fire, making it unforgettable.
Fair
Good
Very Good
Ideal
Super Ideal
Fair
Good quality cut which reflects some light while maximising weight. While not as brilliant as a good cut, still a quality diamond.
J
H
I
G
F
E
D
D Colour
Good quality cut which reflects some light while maximising weight. While not as brilliant as a good cut, still a quality diamond.
Diamonds range from colourless to light yellow or brown, with the rarest being completely colourless. The less colour, the more captivating the diamond, making it a stunning addition to any collection.
Diamonds with fewer imperfections have a flawless, captivating beauty. The purer the diamond, the more it reflects your unique elegance and timeless style.
s12
s11
vs2
Vs1
VVs2
VVS1
IF
F1
Slightly included 2. Inclusions are visible under 10x magnification and may be visible with an unaided eye. More inclusions than SI1.
Carat represents a diamond’s size and weight, but it's the presence it commands. Larger diamonds make a statement, but the beauty lies in finding the perfect size for your personality and style.